Beyond Illusions: Embracing the Strategic Essence of Software Development

Dealing constantly with simplistic approaches from individuals who deeply underestimate the complexity involved in software development is exhausting. The reality is that many individuals and companies, regardless of size, tend to overlook the inherent challenges in software projects, deluding themselves with the illusion that creating the next ‘Uber,’ ‘Netflix,’ or ‘iFood’ is a simple task.

Over three decades of experience, I have consistently witnessed the repetition of misconceptions and disastrous implementations. While technological offerings have advanced exponentially, negligence persists regarding essential fundamentals: a profound understanding of the business problem, efficient code modeling, and rigorous application of quality standards.

It is crucial to recognize that improper decisions in product development and technological realization can lead to devastating consequences. Inefficiency, even in the face of the most advanced technologies, can impose significant costs and compromise business survival. The past five years have served as a stark warning to many organizations, highlighting the vital importance of strategy in software development rather than relying solely on brute force.

Therefore, the time has come to dissociate innovation from mere poetic freedom and recognize its essence as a strategic process, grounded in solid technical knowledge. We must abandon the illusion that software development is a simplistic activity and embrace its nature as a complex discipline crucial to the development of digital enterprises.

Do you need specialized software strategy consulting to support the modernization of your software? Get in touch. Until next time!

Ramon Durães